--- title: Pre-sales with a virtual sales room | Inviewd description: How to open pre-sales on an off-plan project with a virtual sales room: what you need, in what order, and what to measure before the break-even point. lang: en canonical: https://inviewd.com/en/preventa-sala-de-ventas-virtual.html source: https://inviewd.com/en/preventa-sala-de-ventas-virtual.html markdown: https://inviewd.com/en/preventa-sala-de-ventas-virtual.md publisher: Inviewd S.A.S. --- # Opening pre-sales with a virtual room: selling months before the physical one Pre-sales is the most uncomfortable stage of a project: you need to sell a significant share of the units to reach the break-even point and release the funds held in the escrow trust, yet you have nothing to show. No construction, no show apartment, no sales room. Only drawings. A virtual sales room changes that calendar. The 3D model comes from the drawings, so it can be ready **before** the first column goes up and before a physical room exists. Those are weeks or months of selling that are otherwise spent waiting. In short - The 3D model is built from the drawings: it is ready before construction and before the physical room. - In pre-sales, what the buyer can see is the only thing that makes up for the absence of a building. - The right order is model, sales assets, advertising, and then the physical room. - With tours and video calls, agents sell without having anywhere to receive people. - In pre-sales you measure tours, meetings and reservations per week against the break-even target. Visits still say little. Want to see this on your project? [Book a free demo](https://wa.me/573182583664?text=Hola,%20quiero%20mas%20informaci%C3%B3n%20sobre%20la%20sala%20de%20ventas%20virtual.%20) ## Why pre-sales is won on what the buyer can see In pre-sales you are asking someone to reserve a home that does not exist, often without being able to stand on the land. Their doubts have little to do with price. They want to know whether the apartment will work for them, what they will see out the window and whether the project will look like what they were promised. A floor plan answers none of that, and a 3D model does. The buyer walks into their unit type, looks at the view from their floor, changes the finishes and understands the real scale. And in Colombia more than 70% of new-home purchases are made off-plan, according to Camacol; during those months, the only version of the project that exists is the one you show. ## The order that works ### 1. The model, first Before the billboard and before the brochure. Every asset comes out of it, so producing it first avoids paying twice for the same material. The step by step is in [how to create a virtual sales room](https://inviewd.com/en/como-crear-sala-de-ventas-virtual.html). ### 2. The sales assets, from that same model Renders for the portal and the billboard, a short video for social media, a 360° tour to send on WhatsApp and the interactive room for meetings. Everything tells the same story because it comes from the same file. ### 3. The waiting list, before launch Publish a project page with the tour and an interest form several weeks before opening sales. You reach launch day with a database instead of an expectation, and with real information: which unit types get looked at most and which cities they come from. ### 4. The launch, even without a room A launch event can be in person at a hotel or fully virtual, with the agent guiding the tour live. What matters is that the buyer leaves with three things: their unit type clear, the tour link to review at home, and a meeting booked. ### 5. The physical room, afterwards When it arrives, the room opens with proven materials and a worked database. And because the model already does the showing, it can usually be smaller than planned. We cover it in [how to set up a sales room](https://inviewd.com/en/como-montar-sala-de-ventas-inmobiliaria.html). ## How the agent works with nowhere to receive people A pre-sales routine without a room has three pieces: the tour the buyer opens on their own phone, the [guided video call](https://inviewd.com/en/presentar-proyecto-inmobiliario-videollamada.html) where the agent shows them their apartment and answers live, and follow-up on [WhatsApp](https://inviewd.com/en/vender-apartamentos-por-whatsapp.html) with the link so they can review it with their family. Closing, the reservation and joining the escrow trust are handled remotely. That is exactly what Grupo Koi did with its Kronus project: buyers from Medellín to Israel, none of whom visited, and [that is how the deals closed](https://inviewd.com/en/caso-koi-constructora-ventas-virtuales.html). ## What to measure in pre-sales Sales room metrics do not apply yet, because there is no room. These do: - **Tours opened** and which channel they come from. - **Meetings booked** per week, in person and virtual. - **Reservations per week**, against the target the break-even point demands. - **Most-viewed unit types**: this tells you what the market is asking for before construction advances. - **Cities of origin**: if a significant share is far away, reinforce the virtual channel. The full list is in [sales room metrics](https://inviewd.com/en/indicadores-sala-de-ventas.html). ## Three risks and how to avoid them - **Showing what is not decided yet.** If the finishes are not defined, the model must not invent them: options are shown as options. What the buyer sees is what gets delivered. - **The project changing later.** It always does. That is why the model gets updated rather than remade, and why it is worth putting in writing how many updates the contract includes. - **Selling fast and falling short on site.** Pre-sales that accelerate require the construction schedule to keep up. That is a conversation with the technical team, not the sales team. To choose the overall format of your sales operation, go back to the [real estate sales room guide](https://inviewd.com/en/sala-de-ventas-inmobiliaria.html). ## Frequently asked questions ### Can pre-sales start without a sales room? Yes. With the project's 3D model, a page with the tour and a team working over video calls and WhatsApp, you can sell before a physical room exists. That is what makes starting months earlier possible. ### What do you need to open pre-sales with a virtual room? Approved drawings and finish specifications to build the model, the sales information (areas, prices, payment options), the legal filings for selling housing in order, and a team prepared to work remotely. ### When should the 3D model be ready? Before the launch campaign. If advertising starts with no material, the interest it creates lands on a page that cannot show the project, and that contact rarely comes back. ### What if the project changes during pre-sales? The model gets updated: the finish, layout or furniture changes in the same file, and every asset that comes from it stays current. Agree in writing how many updates the work includes. ## Keep reading - [Real estate sales room: physical, virtual or hybrid (complete guide)](https://inviewd.com/en/sala-de-ventas-inmobiliaria.html) - [Trade fair stand and travelling sales room: 20 m² that perform like a big room](https://inviewd.com/en/stand-feria-sala-de-ventas-itinerante.html) - [One sales room for several projects: selling your whole portfolio from one place](https://inviewd.com/en/sala-de-ventas-varios-proyectos.html) See the service: [Virtual sales room](https://inviewd.com/en/sala-de-ventas-virtual.html) ## How to build a 100% digital sales room A 7-step roadmap for selling off-plan projects, with data from Camacol and McKinsey and the case of a project sold 100% virtually. ### Ready to accelerate the sale of your project? We build your project once in Unreal Engine, and the renders, video, 360° tours and interactive sales room all come from it, ready for any phone. --- Inviewd S.A.S. — virtual sales rooms, interactive 3D models and real-time 3D experiences for real estate. Bucaramanga, Santander, Colombia. - HTML version: https://inviewd.com/en/preventa-sala-de-ventas-virtual.html - Agent guide (when to use Inviewd): https://inviewd.com/llms.txt - Site map: https://inviewd.com/sitemap.xml - Contact: contact@inviewd.com | WhatsApp +57 318 258 3664 | https://inviewd.com/en/contact.html