--- title: Live streaming to sell a real estate project | Inviewd description: Which network to use, who presents, who drives the 3D model and who answers the chat, and how to plan thirty minutes that end in appointments. lang: en canonical: https://inviewd.com/en/transmision-en-vivo-proyecto-inmobiliario.html source: https://inviewd.com/en/transmision-en-vivo-proyecto-inmobiliario.html markdown: https://inviewd.com/en/transmision-en-vivo-proyecto-inmobiliario.md publisher: Inviewd S.A.S. --- # How to run a live stream to sell a real estate project A live stream is the closest thing to a guided visit with hundreds of people at once. The rep presents, the project's 3D model is toured on screen and the audience asks questions in the chat: "What is the view like from the twelfth floor?", "Does a six-seat dining table fit?" The answer comes on the spot, with the image. A recorded video cannot do that. In early 2020, with sales rooms closed, China's housing market turned to virtual tours and live streams; the Beike platform reported that views of its virtual tours rose 3.5-fold. In Colombia the format is still rarely used, and almost always as a launch with music and speeches. Done well, it can be a permanent source of appointments. In short - A live stream is for sparking interest and booking appointments; closing is still one-on-one. - You need three roles: someone who presents, someone who drives the model and someone who answers the chat. - Thirty minutes is enough: the surroundings, one unit type, the view, questions and a concrete invitation. - Choose the network by where your audience is, not by what is trendy. - Measure it in booked appointments, not in views. Want to see this on your project? [Book a free demo](https://wa.me/573182583664?text=Hola,%20quiero%20mas%20informaci%C3%B3n%20sobre%20la%20sala%20de%20ventas%20virtual.%20) ## What it is for (and what it is not) A live stream does not close sales on its own: nobody reserves an apartment because of a chat comment. What it does very well is bring many people to the point of asking for an appointment, with an advantage over recorded video: the audience sees that the whole project exists in 3D and that the rep answers any question by showing the answer. It works especially well at three moments: the launch of a project or a tower, a date with a special commercial offer, and streams designed for Colombians abroad, at a time that suits them. ## Where to stream | Network | When it makes sense | Keep in mind | | --- | --- | --- | | Instagram | If your community is already there; local audience | You can add up to three guests to the stream. From a computer you stream with Live Producer, which has limited access | | Facebook | Older audience and groups of Colombians abroad | You can stream from a phone or from a computer with streaming software | | YouTube | If you want the stream to stay published and be found later in search | From a phone it requires at least 50 subscribers; in all cases, a verified channel | | TikTok | If you already have an audience there | You must be over 18 and have a minimum number of followers that varies by country | | LinkedIn | Investors and corporate buyers | Requires more than 150 followers or connections and is streamed with an external tool | Each network's requirements change often; check them a week ahead, not on the day of the stream. ## The three roles - **The presenter.** A rep with a good camera and a good microphone, who knows the project by heart and talks to the audience, not to the camera. - **The model operator.** Someone else tours the project in 3D following what the presenter says and what the chat asks for. If one person does both, it shows: they talk while hunting for the floor with the mouse. - **The chat moderator.** Passes the best questions to the presenter, answers the simple ones in writing and notes who asks for information, to follow up later. ## Thirty minutes that end in appointments | Minute | What happens | | --- | --- | | 0–3 | Welcome, what they will see and how to ask for an appointment at the end | | 3–8 | The surroundings and location, from the model's aerial view | | 8–18 | One complete unit type, at eye level, and the view from two floors | | 18–25 | Questions from the chat, showing each answer in the model | | 25–30 | The invitation: a private video call to tour their unit, with the link on screen | A stream that tries to show the whole project ends up showing nothing. It is better to tour one unit type well and announce the next one, which is what brings the audience back. ## Before: the invitation A live stream with no audience is an expensive rehearsal. Announce it a week ahead on social media, on the project page and on your WhatsApp list, only to people who agreed to receive messages. Give the time in your audience's time zone: if you expect Colombians in Spain and the United States, write the time for each place. A reminder on the day itself raises attendance considerably. ## During: the model leads The presenter's camera goes small, in a corner; the star is the project. Each question from the chat is answered by going to the place in the model that answers it: if someone asks about the kitchen, the operator takes the camera to the kitchen while the presenter talks. And if someone asks the price, answer with the price, plainly; hiding it makes people stop asking. ## After: the clips and the follow-up The stream ends, but the material does not. Keep the recording and cut 30- to 60-second clips from it for social media: the view from the top floor, the answer to the most repeated question, the kitchen with three different finishes. And write the same day to everyone who left their details or asked about something specific, with the tour link and a suggested time for a video call. We explain how to make clips that stop the scroll in [3D video for social media](https://inviewd.com/en/video-3d-proyecto-inmobiliario-redes.html), and what to send over chat in [how to sell apartments over WhatsApp](https://inviewd.com/en/vender-apartamentos-por-whatsapp.html). ## How to measure it - People who watched it live and afterward. - Questions received: how many, and which ones repeat. - Appointments booked in the following 72 hours. - Reservations from people who came through the stream, over the next two months. The first number is the one most celebrated and the one that matters least. A stream with 80 people that produces ten video calls is worth more than one with 2,000 views and no appointments. The technical side, how to capture the 3D model in real time and send it to the network, is in [streaming the virtual model live](https://inviewd.com/en/transmitir-maqueta-virtual-en-vivo-obs.html), and the formats that work best are in [live stream ideas](https://inviewd.com/en/ideas-transmisiones-en-vivo-constructoras.html). At Inviewd we build the project in Unreal Engine, so the same model in the sales room is ready to stream. ## Frequently asked questions ### Does a live stream help sell homes? It helps spark interest and book appointments, not close on its own. Its advantage over recorded video is that it answers the audience's questions on the spot, showing the answer in the project's 3D model. ### How long should a live stream of a real estate project be? Thirty minutes is usually enough: the surroundings, one complete unit type with its view, questions from the chat and a concrete invitation to a video call. It is better to tour one unit type well and announce the next than to rush through everything. ### Which network should you stream on? The one where your audience already is. Instagram and Facebook for local audiences and Colombians abroad, YouTube if you want the stream to stay published and be found in search, and LinkedIn for investors. Each network has its own requirements for streaming. ### How many people do you need for a live stream? Three: a presenter, someone who drives the 3D model and someone who answers the chat. One person can do it alone, but it shows when they talk while hunting for the floor with the mouse. ## Sources [Instagram — Live Producer](https://about.instagram.com/blog/tips-and-tricks/instagram-live-producer) · [Instagram — Going live with guests (Live Rooms)](https://about.instagram.com/blog/announcements/doubling-up-on-instagram-live-with-live-rooms) · [YouTube Help — Create a live stream on mobile](https://support.google.com/youtube/answer/9228390?hl=en) · [TikTok — Age requirements for LIVE](https://support.tiktok.com/en/safety-hc/account-and-user-safety/age-requirements-for-tiktok-live) · [LinkedIn Help — LinkedIn Live access criteria](https://www.linkedin.com/help/linkedin/answer/a568503) · [CGTN — China's housing market turns to VR and livestreams (2020)](https://news.cgtn.com/news/2020-04-29/China-s-housing-market-goes-digital-amid-pandemic-Q5wYnXwuVG/index.html) ## Keep reading - [3D video of a real estate project for social media: how to stop the scroll](https://inviewd.com/en/video-3d-proyecto-inmobiliario-redes.html) - [How to sell apartments over WhatsApp: the 3D tour the sales rep sends in the chat](https://inviewd.com/en/vender-apartamentos-por-whatsapp.html) - [Opening pre-sales with a virtual room: selling months before the physical one](https://inviewd.com/en/preventa-sala-de-ventas-virtual.html) See the service: [Virtual sales room](https://inviewd.com/en/sala-de-ventas-virtual.html) ## How to build a 100% digital sales room A 7-step roadmap for selling off-plan projects, with data from Camacol and McKinsey and the case of a project sold 100% virtually. ### Ready to accelerate the sale of your project? We build your project once in Unreal Engine, and the renders, video, 360° tours and interactive sales room all come from it, ready for any phone. --- Inviewd S.A.S. — virtual sales rooms, interactive 3D models and real-time 3D experiences for real estate. Bucaramanga, Santander, Colombia. - HTML version: https://inviewd.com/en/transmision-en-vivo-proyecto-inmobiliario.html - Agent guide (when to use Inviewd): https://inviewd.com/llms.txt - Site map: https://inviewd.com/sitemap.xml - Contact: contact@inviewd.com | WhatsApp +57 318 258 3664 | https://inviewd.com/en/contact.html