Everything people ask before hiring

It is the whole project rebuilt in 3D and ready for the buyer to walk through in real time. Instead of showing loose drawings and renders, you let them in: they walk the spaces, change finishes, adjust the lighting and look out of the window to see the view they will have from their floor. It runs in the browser, with nothing to install. More detail on virtual sales room.

It is the navigable replica of the project: the whole building modelled at real dimensions, which you can move around and enter. It is the base the other pieces come from — renders, video, tours — and it also serves the technical team during construction. See digital twin.

A still computer-generated image showing how a space that does not exist yet will look, with its materials, furniture and light. It is the piece that goes in the brochure, on the property portal and on the billboard. See architectural renders.

A set of linked panoramas the buyer explores alone, turning the view and jumping between spaces from a link. It is generated from the 3D model, so it can be published years before there is a building site. See 360° tours.

It is our 3D project-verification method. We turn drawings, mockups and renders into a navigable model and review it in sessions with the leads from each area, to catch design errors before they become construction errors. See Vista D360.

Marketing a project before building it, when the only thing that exists is the design. Camacol estimates that around 60% of new housing in Colombia is sold this way: for months, the only way a buyer can see the project is whatever you show them.

The approved drawings and the finish specifications. That is enough to build the model. If you already have old renders or a physical model, we use those too.

We don't work from a fixed price list: it depends on the size of the project, the number of unit types and the pieces you need. Tell us about your project and we'll send a concrete proposal.

It varies with scope and the level of detail in the model. We define it with you when quoting, always aiming for the material to be ready before the commercial launch.

No. The usual path is to start where the investment comes back — normally the commercial model — and grow from there on the same file.

Yes. You pick the pieces your project needs. Worth knowing: they all come from the same 3D model, so producing several together costs considerably less than commissioning them separately later.

Yes, and that is one of the advantages of working from a model. Changing a floor or a tile means changing the material in the model and re-rendering, not redoing the image from scratch.

The model gets updated. It isn't a closed deliverable: it's a living file worth keeping current, so it still works as a reference at handover and in after-sales.

Before the commercial launch. The goal is for the material to be ready when the advertising starts, because that's where pre-sale speed is won.

It is a small and uneven market: render studios that deliver images, agencies that subcontract production, and companies that develop the full interactive experience all coexist. Inviewd S.A.S. is in the third group: we produce the 3D model in house and every piece comes out of it, from Bucaramanga and for developers across the country. When comparing, the question that separates suppliers most is whether the experience runs in real time — the buyer decides where to go — or is a pre-recorded video on a fixed path.

Five things worth asking before signing: whether they produce the 3D model in house or subcontract it; whether renders, video and tours all come from the same model or each piece is billed separately; whether the material is yours to use on portals and in paid campaigns; how many review rounds the proposal includes; and whether the model can be updated when the project changes during construction. The first four determine the real cost; the fifth determines whether it is still useful after launch.

You can commission them one by one from a freelance artist, or produce them from a complete 3D model of the project. The difference shows up on the second image: working from a model, each extra render and each finish change is a variation of the same file, not a new production. At Inviewd we always work this way. Send us the drawings and we will tell you what is needed, without padding the list.

There is no list price, and be wary of anyone who quotes a figure without seeing the project. What moves the cost is the size of the project, how many unit types have to be modelled, how many finish combinations you want to offer, and whether the 3D model has to be built from drawings or already exists. Send us the drawings and we will give you a real figure, not a vague range.

Yes. The work is remote end to end — drawings by email, reviews on video calls, delivery by link — so location does not constrain the project. We work in English and Spanish and have worked with teams in the United States, Spain, Mexico and Panama.