How much faster does a 3D tour sell? The data

"Does this actually sell faster?" It's the first question every developer asks, and it's the right one. Short answer: yes, and there's real transaction data behind it.

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Up to 31% faster, up to 9% higher

A statistical analysis of MLS transaction data across four U.S. markets found that listings with a 3D tour sold up to 31% faster and up to 9% higher in price, depending on the market.

It isn't magic: the tour filters. Whoever books a visit has already seen the space, already knows whether the layout works, and has already pictured themselves living there. They arrive decided, not exploring.

What buyers say

A companion study asked buyers and sellers directly. The results:

• Over 90% of prospective buyers said they'd be more likely to buy a property if the listing included an immersive 3D tour.
• Nearly 80% said they would switch to an agent who offers 3D tours.

That second number is the uncomfortable one: it's not just about selling faster — not having the tool is already a reason to go with the competition.

And off-plan, the effect is bigger

Those studies measure existing properties — homes you can visit. In an off-plan project there's no alternative: either the buyer understands the space from a screen, or they don't understand it at all.

In resale housing, the 3D tour saves visits. In off-plan housing, the 3D tour is the visit.

That's exactly what Grupo Koi's manager told us about the Cronus project: buyers from Medellín to Israel, a 100% virtual presentation, and deals closed without anyone coming to see anything. Read the full interview here.

To see how it applies to an off-plan project, it's in the virtual sales room.

Sources

Matterport — Properties sell up to 31% faster with 3D tours · Matterport — Buyers and sellers prefer listings with 3D tours