How to reach more real estate buyers without doubling your ad spend

When sales stall, the first instinct is to raise the ad budget. Sometimes that works. But often what limits sales is how many people your way of selling can actually serve, more than how many people see the ad. If everything depends on the buyer coming to the sales room during office hours, you are leaving out a large group of people who do want to buy.

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First, look at who you are not selling to

Do this exercise with your team. Think about the people who asked about the project in the last three months and never made it to the sales room. The same groups almost always show up:

• People in another city. They like the project but will not travel to see it before deciding.
• People abroad. Colombians buying to come back, for their parents or as an investment. According to Camacol, as of November 2025 about one in eight new homes was sold to non-residents.
• People with no time during office hours. They look at homes at nine at night, when the room is closed.
• The second person who decides. The partner, the parents or the business partner who never came to the visit and still has to say yes.

If your sales process does not work for these groups, more advertising only brings you more people you cannot serve either.

Let the project travel without you

The simplest way to reach someone who cannot come is to send them the project. A 3D tour that opens from a link, with nothing to install, can be shared on WhatsApp, by email or in a family group chat. The person explores it when they can, shows it at dinner and comes back with specific questions.

To make it work on any phone, the model runs on a server and the buyer receives interactive video, a technique called pixel streaming. The tour should also live on the project page, which is where people land from the ads. We explain it in the project website with a virtual tour.

Meet by video call with the project on screen

A visit to the sales room takes an agent one or two hours, counting waiting and travel. A video call where they share the tour and walk the client through their unit type takes thirty minutes and can happen at seven in the evening or early on a Saturday. In the same working day, the agent presents the project to more people. How to do it well is in how to present a project over a video call.

Reach Colombians living abroad

This buyer has strong reasons to buy and very little time to do it. They need to see the whole project, understand an area they may not have visited in years and handle the paperwork remotely. What helps most is having the tour ready to share, service hours that match their time zone and material in English for when the family making the decision does not speak Spanish. We have two guides on this: selling homes to Colombians abroad and selling apartments to foreign buyers.

Less brochure and more tour on social media

A carousel of renders looks like every other project's. A short video that walks in the door, through the apartment and ends on the balcony with the real view stops people as they scroll. If it comes from the same 3D model, making versions per unit type costs little. We cover it in 3D video for social media.

Partners who already have your buyers

Some organizations talk to your buyer every day:

• Brokers and independent agents, who have databases of people looking for a home.
• Family compensation funds (cajas de compensación), especially if your project qualifies for housing subsidies.
• Large employers, with whom you can set up benefit agreements.
• Banks, which see people with pre-approved mortgages who have not chosen a project yet every day.

All of them need the same thing: a link to the tour they can send without depending on your agent being available.

Track where each buyer comes from

When you open new channels, it is easy to lose count. Record in the CRM where each lead came from and how far they got. That way you will know whether buyers from other cities reserve or just look, and whether the partnership with the compensation fund brings sales or only forms. The numbers worth following are in sales room metrics.

If you want your project to travel like this, at Inviewd we build it in 3D from the drawings and leave it ready to share as a virtual sales room.

Frequently asked questions

How do you get more buyers for an apartment project?

Start by serving the people you cannot serve today: buyers in other cities, abroad and with awkward hours. For them, it helps to have the project in a 3D tour shared by link, to meet by video call and to work with partners such as brokers, compensation funds and employers.

How do you reach buyers in other cities or abroad?

With material that lets them see the whole project without traveling, service at hours that suit them and a reservation process that can be done remotely. The 3D tour and the guided video call are the two tools that help most.

Does social media help sell homes?

It helps create interest, especially with video that shows the project from the inside. The sale closes later, when that person explores their unit type and talks to an agent, so the post has to lead to something they can walk through.

Do I need more sales agents to serve more buyers?

Not necessarily. With a tour that lets buyers move forward on their own and video calls between visits, the same team can serve more people. What you do need is a shared calendar and CRM.

Sources

Portafolio: Camacol and Coordenada Urbana, sales to non-residents (in Spanish)